SMG4
Sketch Comedy, 2011 - Present
"A colourful cast of characters go on meme-fuelled adventures filled with video game parodies and internet culture."
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Sketch comedy show that parodies characters from Nintendo and chronicles their wild adventures
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Over 5 million subscribers
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2 billion channel views since 2011
DEMOGRAPHIC
13 - 18 YRS
2+ BILLION VIEWS
44K+ MERCH
UNITS SOLD
Ubisoft x SMG4
Ubisoft was looking for
creators with gaming-aligned audiences to promote their new game: Mario + Rabbids: Kingdom Battle.
Going all-in with a 10-minute machinima episode, they amassed 968,000 views, 90,400 hours of watch time in the first 2 weeks, with lifetime views of over 5 million since then.