SMG4

Sketch Comedy, 2011 - Present

"A colourful cast of characters go on meme-fuelled adventures filled with video game parodies and internet culture."

  • Sketch comedy show that parodies characters from Nintendo and chronicles their wild adventures 

  • Over 6 million subscribers

  • 3 billion channel views since 2011

Mario Plays: Unfair Mario
08:08
SMG4: Mario's Internet Safety
08:02
SMG4 Movie: Meggy's Destiny
44:06

DEMOGRAPHIC

13 - 18 YRS

3+ BILLION VIEWS

44K+ MERCH

UNITS SOLD

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Ubisoft x SMG4

Ubisoft was looking for 
creators with gaming-aligned audiences to promote their new game: Mario + Rabbids: Kingdom Battle.

Going all-in with a 10-minute machinima episode, they amassed 968,000 views, 90,400 hours of watch time in the first 2 weeks, with lifetime views of over 5 million since then.